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Our New Social Equity Premium

Raising the Bar on Fair Trade


In addition to paying the international Fair Trade price of $1.41/lb. for all of our coffees, we also pay a six-cent Social Equity Premium to the farmers for each pound of their coffee that we roast and sell. We are the only company in the USA paying the farmers more than the Fair Trade price. This is our way of taking Fair Trade to the next level, a sort of profit-sharing arrangement that the farmers are free to use for cash distribution, community development, internal expenses or whatever else they decide is their highest priority.

These premiums mean we are paying the highest Fair Trade prices in the country and that farmers will have needed cash for health care, social programs or outright distribution to members. We delivered our first premiums to Pangoa Cooperative in Peru in October of 2003. It was their first Fair Trade sale, and that money combined with our new premium has had a significant impact on the viability of the coop.

We made the first big round of payments in July, and here are the amounts and what each of the coops did with their Social Equity Premiums:

Country Amount  
Papua New Guinea $2800 The coop bought 14 hand de-pulping machines to distribute to the 14 remote airstrips where the farmers must take their coffee and fly it out. At present, the farmers de-pulp by hand, using round stones. The machines will cut hard labor and improve bean quality.
Peru $2700 Began new honey business. Paid for exchange of indigenous farmers between Peru and Ecuador to understand the impact of oil and gas development.
Mexico $1147 The farmers chose direct distribution to cooperative members for food, schooling and other necessities.
Nicaragua $1200 Used the money to buy food and shelter (plastic sheets) for some of the 15,000 landlesss coffee workers marching across Nicaragua in protest of land evictions and job losses due to coffee crisis.
Timor $1000 Purchased medicine for rural clinics in coffee area run by Timorese doctors and paramedics.
Sumatra $2250 Purchased total of six water buffalo for eco-management project in village of Wonosari (in conjunction with Cooperative Coffees members).
Ethiopia $1400 Added to "Miriam's Well" revolving loan fund for well building in coffee villages.

Our Social Equity Premium program, along with the rest of our Fair Trade practices were independently audited by Quality Assurance International in August of 2004, and will continue to be audited annually. The results of that audit are available here.