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Dean's Beans In the News

We seem to be getting a lot of notice lately. Sometimes it's for stirring up trouble with the Big Boys, sometimes it's recognition of our coffee and our work in the world. Below are some recent news reports on who we are and what we do. Remember what my mother told me, "Believe half of what you see and none of what you read". Enjoy!

Writing the book on coffee and development (CRS Coffeelands Blog)
June 25, 2010

A few years ago, Dean published Javatrekkers, a kind of swashbuckling coffeelands travel guide with a serious development edge. I was working in our headquarters at the time, coordinating our Fair Trade Program. Dean was kind enough then to send me one if I would promise to read it and publish a review on the CRS Fair Trade blog. I promised him I would. Somehow the book review got lost in the mix of our move. Sometime in 2008, I took it off the shelf and threw it into my backpack for a bus ride to El Salvador. When I started reading it, I was really glad we didn’t unload it in our moving sale.... more

Spotlight on Ben Linder Cafe, Leon, Nicaragua (Fresh Cup Magazine)
June 08, 2009

"The Ben Linder Cafe was the first cafe in Nicaragua (and possibly the developing world) that is FULLY ACCESSIBLE."... more

Coffee Activist Dean's Beans Brews the Perfect Blend for Change (
May 20, 2009

Dean Cycon, CEO of Dean's Beans and award-winning author of Javatrekker: Dispatches from the World of Fair Trade Coffee uses only organic fair-trade coffee and cocoa, typically pays farmers well above the fair-trade minimum while still keeping consumer prices very ... more

Coffee Entrepreneur Champions Women's Rights (Greenfield Recorder)
May 11, 2009

ORANGE -- A local entrepreneur is helping fight gender violence halfway across the world in Rwanda while continuing to build his coffee business and its fair trade practices. Dean Cycon, founder of Dean's Beans Organic Coffee Co. in Orange, recently ... more

"Social Equity" Transforms Story of Small Farmers' Cooperative in Pangoa, Peru (United Nations Global Compact Publication)
May 11, 2009

Having visited and worked with coffee farmers in various parts of the world, Dean Cycon CEO of Dean’s Beans, is well aware of the untold stories behind each cup of coffee. In 2003, when he met three Peruvian farmers at ... more

Organic Growth (Boston Business Journal)
February 02, 2007

Dean shares his thoughts on values-driven growth. ... more

Coffee Snobs Move on to Homemade Roasts (The Washington Post)
November 21, 2006

Find out how you can perfect a roast - right at home! ... more

Fair to the Last Drop? (Boston Globe)
October 23, 2006

A straightforward and accurate article about the evolution and current state of Fair Trade.... more

Dean's Beans soaks up the sun (Greenfield Recorder)
September 09, 2006

Dean's Beans Organic Coffee celebrated the inauguration of its new 10KW solar panel system on September 7th at its Orange Roastery. ... more

Dean the Coffee Baron Becomes Dean the Pirate (Grenfield Recorder)
December 28, 2005

ORANGE Last spring, Dean Cycon spent 10 days in the company of scoundrels and wenches on a sun-drenched Caribbean island, and later this year the whole world will see the results of this debauchery. And, his family is actually ... more

U.S. Troops In Iraq Reject Halliburton's 'Lousy' Coffee (Turkish Press)
September 24, 2004

Coffee supplier Dean Cycon was surprised when a Halliburton employee e-mailed him from Iraq, asking him to send US troops some of his beans to replace the US military contractor's "lousy" coffee. Cycon's Orange, Massachusetts-based company, Dean's Beans, answered the ... more

Wake Up & Smell the Controversy (Washington Post)
September 19, 2004

As the war in Iraq grinds on, coffee purveyor Dean Cycon is doing his bit to ensure that U.S. troops can savor a satisfying cup of joe. Picking up on gripes from Marines in Fallujah about the quality of Halliburton-served ... more

Deans Beans Receives Sustainability Award (Press Release)
May 01, 2004

Deans Beans Organic Coffee Company of Orange, Massachusetts was recently recognized as the industry leader in sustainable business practices by the Specialty Coffee Association of America (SCAA) at the Annual Conference and Trade Show in Atlanta, Georgia. The 2004 Sustainability ... more

Bean Proactive (Healthcare News)
April 12, 2004

"Coffee that's as good as its intentions." That's one of the slogans being used to promote Way Cooley Coffee, a new product that Cooley Dickinson Hospital (CDH) is now selling by the cup and the bag, with proceeds directed toward efforts to provide health care for the uninsured in Hampshire and Franklin counties.... more

The Joys and Perils of Attack Marketing (Inc Magazine)
April 01, 2004

Will insulting Paul Newman help Dean's Beans sell more coffee?... more

Starbucks Provides Loan Capital for Coffee Farmers (
March 16, 2004

Starbucks is providing a $1 million loan to the Calvert Foundation to support microfinance to Latin American coffee farmers, and it answers critics of its Fair Trade commitment.... more

Deans Beans Recognized by FAO (Press Release)
March 12, 2004

Dean's Beans Organic Coffee Company of Orange, Massachusetts, was featured as the inter-regional "best practice" case study at the recent "Experts Meeting on Strategies for Improving Livelihoods through Income-generating Activities in Mountain Regions" in Chambry, France. This meeting was sponsored ... more

Which One of These Farmers Deserves to be Paid Fairly? (Village Voice)
November 19, 2003

This full pager really hit home. We got calls from all over the country by people who were happy that the truth was being told.... more

Bitter Feelings over Coffee Bean Prices (Boston Globe)
November 18, 2003

In Dean Cycon's mind, the low prices that US coffee roasters pay to struggling farmers amount to a lot more than a hill of beans. That's why, from his small coffee company in the Central Massachusetts town of Orange, Cycon ... more

Here Come the Coffee Cops (Valley Advocate)
October 16, 2003

Coffee roaster Dean Cycon is passionate about fair trade coffee, but Transfair USA, the organization that certifies "fair trade" coffee in the United States, wants him to cool it. After Cycon placed an ad pressing Newman's Own Organics to take ... more

No Middle Ground in the Coffee Crisis? (Valley Advocate)
October 09, 2003

Dean Cycon, of Dean's Beans in Orange, says he "hate(s) to be the one to spill the beans on Paul Newman," but there he goes. In an advertisement, little-guy roaster Dean is taking Paul Newman and his Newman's Own Organics ... more

I Hate to Be the One to Spill the Beans on Paul Newman (Arthur Magazine)
September 01, 2003

The first shot in calling out the poseurs! We did this ad after a very unsatisfying telephone call to Nel Newman. It gets to the point.... more



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